My first foray into online marketing, SEO and ecommerce was with a bootstrapped early ecommerce venture for outdoor and leisure industry, achieved 50% YOY growth to peak of $500,000 revenue per year with an HQ from my parents spare room!
Freelance SEO Consultant
Operated as a freelance SEO, providing online marketing expertise for a small portfolio of market leading companies across a broad spectrum of sectors. Clients included a national fire safety company, a large online recruitment web service provider. Also carried out work for locally based SMEs. Some of this time I got my first taste of remote work and working as a nomad SEO in SE Asia!
Online Marketing Manager
Led the SEO / Inbound Marketing strategy for Saltside Technologies AB (One of the largest startups in Scandinavia with investment from Kinnevik) working on their online marketplace sites in Ghana, Bangladesh, Sri Lanka, Nigeria and Pakistan. Worked on various PPC campaigns. Implemented onboarding, regular training and managed a team of Social Media executives in their respective markets (Ghana, Sri Lanka, Nigeria and Bangladesh).
Double Search AB
Online Marketing Consultant
Working on SEO and online marketing strategies for a range of clients in Sweden across different sectors and industries. Created and performed Inbound Marketing education for companies in Gothenburg who wanted to improve their internal online marketing capabilities. Delivered internal SEO education to colleagues
Friday Media Group
Reporting directly to Managing Director of Friday Media Group, managed day-to-day operations within BoatShop24 Ltd, a subsidiary of Friday Media Group , a magazine and web publishing company with annual turnover in excess of £2.2 Million and profits exceeding £600K PA. Provided direct management of Marketing and Web Development teams while providing Operational Management to Sales, Accounts and Admin teams with an overall daily responsibility for 26 members of staff.
Vertical Leap Ltd
Campaign Delivery Manager
Planning, implementing and leading series of SEO activities as part of remit managing all aspects of client enterprise initiatives. Working closely with colleagues at all levels of client companies to devise long-term SEO strategies combining content marketing, outreach, technical solutions and social media. Set-up small in house team to focus on Google Penalties and Algorithms following Google Penguin and Panda deployments.
Today I own and operate a small boutique online marketing consultancy called Optimise. The goal is to help ecommerce businesses win at SEO and other traffic acquisition channels such as Google and Bing Ads. Find us at OptimiseAgency.com
I first began my online marketing career in 1999. During a time where we didn’t fully realise the power and scope SEO would have for businesses; it was quite the learning curve.
I have now proudly been part of the online marketing business for over 20 years and I’ve loved every minute of it. My client’s businesses have accelerated immensely over the decades and I’m thrilled with what I’ve been able to accomplish for them.
Today, I am the founder of consultancy organisation, Optimise; where I continue to provide comprehensive SEO, PPC and content marketing that is ahead of the game.
My love of helping clients with their online marketing challenges is as strong now as it was on day one. Alongside my existing commitments, I have several exciting new ventures in the works, to be announced in the near future.
I look forward to hearing from you and working together, to boost your online presence to where it belongs. You can keep in touch with me on the social media links below.